Facebook allows you to really refine the audience you are targeting, for example by gender, location and interests. In addition to this you can create your own list with the help of Facebook to target your ads at people who look like your current customers. You can also track visitors to your site and retarget them across different devices.
There are thousands of potential new patients actively searching for your services online. Google Adwords is one of the most effective methods of online advertising available. If set up correctly it has the potential to send extremely targeted leads to your website.
The main benefit of using social media in the aesthetics world is the sheer number of people using these platforms. More people get their news from the internet these days rather than newspapers. The great thing about social media is that word of mouth advertising is built in, it is extremely simple to share content with another user with the click of a button
Video is one of the most powerful marketing tools on the web especially for medical professionals as people need to have an element of trust before they come to you. It is also more persuasive and search engines love it!
Search Engine Optimisation
SEO is a very powerful tool and continues to work time and time again. When done correctly it can deliver consistent traffic to your website resulting in new leads and more sales.
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