If the last 12 months has taught us anything, it’s that social media is become increasingly important for growing your business.

But the problem is knowing where to start and then once you’ve started it’s knowing how to use social media to actually get results while not spending a ridiculous amount of time on it.

After working in the cosmetic and dental sectors for many years, I have compiled my 21 top tips for 2021 to help keep your business’ social media presence relevant, avoid overwhelm and concentrate on activities that will move the needle in your business.

1. Focus on one platform - the world is now full of distractions, even more so in 2021. My biggest tip might be a little controversial - with everyone else out there screaming you need to be on Clubhouse, you need to get on TikTok, I’m telling you no you don’t, well not unless you’re a social pro and you have the time to dedicate to each platform. The key to being successful on social media (and by successful I mean getting new patients as a result of you efforts) is to be present where your ideal patients hang out. Plus, it takes extra energy and effort to learn how to use another platform and start building an audience. So, my advice is stick to one platform to focus heavily on converting followers to patients and don’t get sucked in to wasting hours of time creating content on platforms you’re not going to get any actual patients from. Now I’m not saying not to post anything on other platforms as you can easily do this with scheduling tools which we’ll talk about later, but concentrating the majority of your efforts on 1 platform will pay off and reduce social media overwhelm.

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