THE IMPORTANCE OF A SOCIAL MEDIA PRESENCE, YOUR BUSINESS NEEDS A SOCIAL MEDIA PRESENCE
It doesn’t matter if you run a small clinic from home or a big chain of practices. Social media is an essential piece of your business marketing strategy.
Use the power of social media to improve your reputation & increase your presence online. Social media marketing is the ultimate way to build relationships with your audience
For a dentist or medical practitioner that means demonstrating to your patients that you can exceed their expectations whilst delivering a pain-free experience.
Use social media to help patients feel more comfortable before they even visit your clinic. Showcase your authority, track record and industry experience by letting patients know they’re in safe hands.
IT'S ALL ABOUT BUILDING TRUST...
DIGITAL PLATFORMS
Facebook dominates social media as it has over 2.38 billion monthly active users.
Despite it’s reputation as being for the older generation, a whopping 44% of its UK users are 18-34 year olds, making it a prime channel for your business.
Instagram is favoured by millennials with 64% of users aged 18-29 years olds. Over 80% of users visit business profiles every day, so this needs to feature in your strategy.
Twitter’s been through dramatic amounts of change over the years, from 140 characters to 280. As a channel for businesses, it’s useful for viral content and keeping up with the latest trends.
LinkedIn is growing as an advertising channel used by businesses looking for alternative ways to connect with the audiences that matter to them.
Case Studies
We started working with Med-fx in 2017. Back then, they were 4th in their market and didn’t have any social media pages at all. So we had to start from scratch.
So what did we do?
We focused our efforts on 3 main areas:
1. Grow the Medfx audience – We consistently posted engaging content across Facebook and Instagram.
2. Provide genuine value to the Medfx audience – We created engaging ads on Facebook that offered genuine value to the right audiences.
3. Turn the Medf-fx audience into Med-fx Customers – We combined the technology and audience reach potential that is available on social media platforms (such as Facebook) with other platforms such as sales funnel technology, Messenger Apps and booking software to create automated lead generation processes that work more efficiently than people can.
Since then we’ve been able to generate over 1,500 new client leads for Med-fx. Their Facebook page has over 7,500 page followers and their posts regularly reach between 3,000 – 5,000 people organically. Their Instagram page has over 2,300 followers.
Within the Med-fx Facebook page, there are 6 specialist Groups with communities of between 400 and 1,200 in each group allowing the members of the Groups to communicate and network with each other.
It wasn’t quick and it hasn’t been easy but now in 2020, Med-fx is now the market leading supplier in the aesthetics industry.
Their social media presence is also one of the reasons given by Galderma as to why they chose Med-fx as their sole preferred partner.
And our work in launching Sunekos in the UK for Med-fx is one of the reasons behind the success of this amazing award-winning, anti-ageing treatment.
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