THE CLIENT: GALDERMA

Galderma is a French skincare retailer, who are most famous for the ‘Azzalure’ and ‘Restylane’ brand of fillers. Their aim to enhance the quality of people’s lives through their innovative, science-based portfolio of sophisticated brands and services, which are both trusted and recommended by healthcare professionals.

THEIR MISSION:

Galderma understands that everyone’s skin is unique, and each person has their own skin story and needs. They aim to embrace these differences and offer cutting-edge, premium brands that fit their customer’s individual requirements across the full spectrum of dermatology through aesthetics, consumer care and prescription medicine.

WHY THE CLIENT NEEDED OUR HELP:

Galderma run webinars several times a year to promote their products and services but have historically struggled to gain a big enough audience to attend these webinars.

HOW THEY MANAGED THEIR ISSUE (PRIOR TO SEEKING OUR HELP):

They were attempting to recruit delegates by using occasional and sporadic emails and social media posts. They had no real coherent or regularly enforced strategy.

HOW THE PROBLEM MANIFESTED ITSELF:

Naturally, this resulted in having very low webinar numbers each time.

LENGTH OF ISSUE:

A few years, but they only ran a few webinars a year, so they never really invested in advertising them properly or approaching the required marketing in a structured and successful way.

WHAT INSTIGATED A DESIRE TO SEEK OUR HELP?

They were spending a lot of money on product and service development but were not generating a sufficient return on their investment. This understandably dented their confidence when it came to pitching new ideas because of the poor customer take-up in the past.

HOW DID WE DIAGNOSE THE PROBLEM?

Using our experience from having marketed several corporate webinars in the past, we were able to put together a strong strategy that combined social media posts, social media ads and a series of regular emails that were all targeted at the appropriate audiences to ensure maximum engagement.

THE RESULT:

The webinar was for GAIN (Galderma Aesthetic Injector Network) – this is an online educational platform to support healthcare professionals administering the Galderma portfolio of products, and our campaign resulted in 657 attendees to register for the launch – a far superior result to Galderma’s previous and independent efforts, and so the client was extremely pleased.