THE CLIENT: LUNA MICROCARE
Luna Microcare is a highly successful and award-winning global skincare brand with famous product lines that utilise patented microchannel patch technology and revolutionary formulations with clinically proven results; the products of which have been featured in Vogue, Be Style, Capital, Retouch magazine and CNN. In 2020, Luna expanded into the UK, and the business was launched by Lisa Hicks Evans, who liaised with us regarding how to successfully market the brand here in Britain.
Their mission is to create innovative non-surgical aesthetic skin solutions that are science-based, easy-to-use and risk-free dermatological at-home treatments. Their focus is understanding changes in the skin’s appearance and creating solutions that overcome the limitation of conventional skincare products.
WHY THE CLIENT NEEDED OUR HELP:
Lisa had never launched a skincare brand before and had no digital marketing experience.
HOW THEY MANAGED THEIR ISSUE (PRIOR TO SEEKING OUR HELP):
Knowing that she did not have the relevant experience, Lisa was recommended to us by a former client of ours, and she then contacted us before she launched the brand here in the UK.
HOW THE PROBLEM MANIFESTED ITSELF:
As the UK distributor for Luna, Lisa had to meet the specific targets set for her by Luna’s headquarters, and she was concerned that she might not meet these without our assistance.
LENGTH OF ISSUE:
Not applicable as this was a new product launch.
WHAT INSTIGATED A DESIRE TO SEEK OUR HELP?
Having paid money to become a distributor, Lisa wanted to make a return on her investment. Also, she could see how well the other countries were performing, which she could use as a measure on how she needed to perform at the same level as them.
HOW DID WE DIAGNOSE THE PROBLEM?
Because of our experience in launching other skincare products to the UK market, we were able to define a solid strategy that targeted clinic owners first, with the goal being to generate enthusiasm from the aestheticians that could perform treatments on clients. Their feedback could then be used as credible testimonials and case studies for end consumers.
Luna Microcare has been able to sign up forty stockists here in the UK, meaning Lisa now has a good bank of repeat customers, and so, was thoroughly impressed with the results of our strategy.