You’re probably reading this blog because you want more patients and to do that you need to do more marketing but also have absolutely no idea about where they want to start.
You’re overwhelmed with the possibilities of all the various marketing options.
You don’t have a clear plan of how you are going to get new patients and how much it costs to acquire them, the chances are your vision will never happen.
This 5 step marketing roadmap will take you from just starting out to dominating your marketplace in 6 months.
1. Create an SEO optimised, mobile friendly website
According to official Google statements, more than 50 percent of search queries globally now come from mobile devices. You have a limited amount of time to capture a website visitor’s attention.
This is even more so the case with mobile devices because users are accessing your website while out and about on the go. If a visitor is able to easily navigate your pages and the content is written mobile friendly, you increase the chance of converting visitors into customers.
2. get online patient reviews
The social proof in reviews and star ratings helps shoppers shortcut their research and make decisions faster and with greater confidence than ever before. A positive reputation is one of the most powerful assets a business has, and those 5-star reviews can help influence new customers to buy from you.
If you want your practice to rank higher on Google, having reviews is the fifth top ranking factor to getting a business listed on Google’s Local 3-Pack
3.invest in paid ads
Investing in advertising that attracts high-value prospects and then converts that traffic into sales and patients is the most profitable investment you can make. Word of mouth is great. It’s free and it comes with social proof that you’re good at what you do. But you can’t plan your growth just through word of mouth referrals.
It’s passive, unreliable, you can’t control it, measure it or turn it up or down when you need to. And that is a huge sign that you are playing it small. Advertising is an investment that makes more money than anything else.
4. social media presence
Use the power of Social Media to improve your reputation & increase your presence online. Social media marketing is the ultimate way to build relationships with your audience. For a dentist or medical practitioner that means convincing your patients that you can deliver a pain-free experience.
Use social media to help patients feel more comfortable before they even visit your clinic.
Showcase your authority, track record and industry experience by letting patients know they’re in safe hands.
It’s all about building trust.
5. OMNI targeting for complete market domination
Retargeting Ads lead to a 1046% increase in branded search.
Retargeting works really well if you are already doing Adwords or have a good organic ranking or both.
Someone visits your website but they get distracted and leave without making contact.
Before they know it they start seeing ads for your business on Facebook, Instagram, Twitter, Linked In, You Tube etc.
People who see retargeting ads have a heightened awareness of your business. As a result, they come back to search for you the next time they want a product or service.
Retargeting ads are the lowest cost yet highest yielding ads possible.
CLAIM YOUR FREE PRACTICE GROWTH SESSION
I have given you a 6 month roadmap to dominate your market. If you have any questions or you would like any help with anything then please feel free to get in touch.
Even better, for a limited time only we are offering you a 45 minute practice growth session where we discuss your business goals, check out what your competitors are doing and draw up an actionable marketing plan for you for FREE.
WARNING: Before you claim your free practice growth session you must understand that this is NOT for everybody. This is only for people serious about setting up their business for long term success and are willing to invest in growing their business.