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Google Maps For Business

8 Reasons Why Google Maps Is Important For Your Clinic

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Whether you are a new clinic starting out or you’ve been open a while, there’s never been a better time to make Google Maps work for you.

Here are some of the reasons why Google Maps is now the number one driver of traffic to ‘bricks and mortar’ businesses when appearing for organic search results:

1. Most searches are done on a mobile phone; Google Maps dominates organic search results

Think about it, when you decide on going to try out a new restaurant or get your hair done, the first thing you do is grab your phone and begin a search.

2. 93% of online sessions begin with search & 90.1% of those searches take place on Google

And you head straight to Google to search up for ideas – whether you know the name of a place or not. 

It’s Google Maps that our eyes are drawn to when the Search Engine Results pop up. We’re far more likely to scroll past the ads at the top when we are searching with intent and focus on the map to see what and where is located closest to us. 

3. 81% of people do some online research before making a large purchase or booking a service

A massive 81% of us are researching online before we buy – we consider it a trusted source, sometimes more so than our friends and family. So, being online and visible is the one of the most important places to be, especially if your transactions are conducted offline. 
 

4. 47% of consumers view 3 – 5 pieces of content before contacting the vendor (for example, your Google Maps listing and then a few pages of your website)

Almost half of consumers will look for more information on a business before they make the commitment. For example, they may view your Google Maps listing and then click through to view a few pages of your website – such as services or a price list. 
Google Maps

5. 75% of people never visit the second page of search engine results

This stat is so powerful and really makes you realise that being high up in the rankings for a particular set of keywords is extremely important. 

6. 70 – 80% of paid Google ads are completely ignored by users and only receive 10% of clicks on average

While Google ads offer subliminal messaging advantages, and can work to place particular products or promotions in front of the right people – and outrank your competitors – when it comes down to it, a massive 70-80% of Google ads are ignored, receiving just 10% of clicks on average. We scroll down to the organic results which almost always starts with Google Maps in this instance. 

7. 88% of consumers view online reviews as trustworthy as a personal recommendation from a friend

We trust consumer views, which is one of the reasons why review sites like Trustpilot are so popular and successful. So, having reviews attached to Google Maps listings are extremely valuable. 

8. 18% of local, mobile searches result in a sale within 24 hours

Just one more reason why Google Maps is so unbelievably important to your digital strategy.

But what does this mean for you?

Work with us here at Delivering Demand and we can guarantee you the Top 3 of Google Maps for your chosen keyword within 90 days.

That means that you could be generating additional revenue from new clients in time for Christmas – can you afford to miss this golden opportunity?

Businesses listed in the Google Maps 3-pack receive significantly more calls and clicks than non 3-pack businesses.

So if your business is not listed in the Google 3-pack you’re missing out on lots of potential clients.

There’s no ad spend, so you show up right below the section that people scroll past (the ads). And unlike those pay-per-click Google ads, when people click on your business, it costs you nothing.

So if you’d like a bulletproof offer where we guarantee that your business will appear in the top 3 of Google Maps within 90 days for your chosen keyword, then let’s talk.

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