How to harness the power of the ‘side hustle’

by Jemma Edwards
/
19th November 2019

In today’s society, the idea of a 9-5 job for life is becoming obsolete. Technological advances such as Whatsapp and Skype mean you don’t have to be in the same office as your colleagues. While the increasingly popular ‘Flex Appeal’ campaign has demonstrated the growing need for flexible working.

But with half of the UK’s workforce predicted to be working in this ‘new way’ by 2020, what does this mean for ‘traditional’ jobs such as doctors, dentists and beauticians? In this blog post we explore the exciting world of the ‘side hustle’ and what it means for your career.

Swap bustle for hustle

When we think of a medical or aesthetic career, we tend to imagine long hours in a super-busy hospital or surgery. This can lead to boredom, financial strain or lack of control over the direction of your career. That’s where the side hustle comes in. It’s a great outlet (or even alternative) for medical professionals. It can offer:

-Creative freedom
-Extra income
-Independence to make your own decisions
-More time with patients
-A chance to expand your skills
-More flexibility for family time or other commitments
-The opportunity to work for a cause you’re passionate about

So if you’ve become disillusioned with office politics, want to specialise in an area not offered by the NHS or desire the freedom of being your own boss, a side hustle could be the solution.

A closer look at the side hustle

Essentially a side hustle means setting up a small business that fits around your main job. It’s also a great way to revitalise and reclaim your career. Empowering stuff. Some practitioners are happy for their side business to simply bolster their paycheck, while others use their entrepreneurial spirit to seek a life outside the NHS.

Often, professionals set up their side hustle as an ‘escape route’ from a traditional career path, starting small and building a client base through word of mouth and the power of social media. When they’ve built a strong foundation, they ditch the day job and take their business full time. Talk about a recipe for success!

Practice makes perfect

There’s plenty of reasons to take the plunge, but now you need to make your side hustle happen. It may seem like a huge task, so break it down into these easy steps:

  • Invest in the right training for your niche
  • Ensure your paperwork is up to date
  • Triple-check you’ve met all the health and safety criteria
  • Seek support from the appropriate medical organisations
  • Research funding you’re eligible for
  • Plan your marketing strategy
  • Build a network of support and strong client base
  • Establish the right location (it could even be at the bottom of your garden!)

Our tip? Don’t neglect your social media. Building a presence online is a highly effective way to let more of the right people know what you do, turning your followers into raving fans. Just take a look at treatment specialist Shane Cooper for inspiration.

Support to make your side hustle successful

Setting up a practice can bring up a range of emotions but the rewards are almost always worth it. Whether it means you can finally afford that dream holiday or you love the feeling when you boost a client’s confidence, your side hustle is sure to make you smile.

At Delivering Demand, we work with all kinds of practitioners to help their businesses thrive.

We’ve worked in the aesthetics industry ourselves and we know how to take something that starts as a part-time interest, take it to full-time interest and into a business that provides the freedom to quit other jobs and employ others to work with you.

If you’re after digital advertising, social media posts, email newsletters or a bespoke marketing plan to take your side hustle to the next level, support from our friendly experts is just a few clicks away!

Click here to book a call for a no obligation chat.

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